About Us
We are the chefs’ bakers, trusted by London’s celebrated chefs, Michelin-starred restaurants, iconic independents and cult-favourite coffee spots. The hallmark of a better bake.
Life in every bake
Our Story
Great bread by good people
Dough-obsessed since 2006, we’ve championed the better bread movement from our Hertfordshire bakery—crafting standout sourdough and viennoiserie with time-honoured methods, regenerative ingredients and bundles of heart in every bake.
Everything we do is considered—from the flour we source to the feel of the final crumb.
We’re a bakery that never sleeps. As demand rises, we stay close to the dough—still hand-rolling our croissants, still shaping every loaf by hand. Our team brings energy, warmth and precision to the bakery floor, baking around the clock to deliver thousands of products daily.
Rooted in tradition, driven by craft—we grow by never letting go of the details.
We are Seven Seeded. The people pickiest about produce, pick us.
Life In Every
Sourdough
Baguette
Banana Bread
Brioche
Cookie
Muffin
Croissant
Focaccia
Ciabatta
Sourdough
Baguette
Banana Bread
Brioche
Cookie
Muffin
Croissant
Focaccia
Ciabatta
Sourdough
Baguette
Banana Bread
Brioche
Cookie
Muffin
Croissant
Focaccia
Ciabatta
Sourdough
Baguette
Banana Bread
Brioche
Cookie
Muffin
Croissant
Focaccia
Ciabatta
Our Menu
What We Bake
We are never not thinking about bread.
Or buns. Or cakes. Or how to make that pastry just a little flakier.
Our range is always evolving—loaf by loaf, bake by bake.
We coax flavour from grains, we fold with care, we rest our doughs for as long as they need (sometimes up to 72 hours), We’re always refining, tweak by tweak. Always asking: how can we make it all even better?
Every bake is handmade, never half-done. Whether it’s a slow-fermented heritage sourdough, a cloud-soft burger bun, or a pastry that flakes perfectly on bite one, we pour as much thought into the process as we do into the product.
So when you choose something from our range, know that it got there because we believed it was worth making. And making well.
Proudly picked by the pickiest palates in the business.
Stockists
Your Nearest Loaf
View a selection of our stockists below
Kaffeine
London
Peterley Manor Farm
Great Missenden
Petersham Nurseries
Richmond
Planet Organic Muswell Hill
London
White Mulberries
London
Journal
Beyond The Bake
News + Recipes
Welcome to the Journal— A space for recipes, ideas and stories from inside (and just outside) the bakery. It’s where we share what we’ve learned, what we’re making, and what you can do with a really good loaf. Simple, seasonal, and always made with care—just like our bread.
Contact
Here's How To Reach Us
Get in Touch
There’s no criteria for getting in touch — whatever your query, we’d love to hear from you. Whether it’s a question about our products, a wholesale enquiry, or something else, get in touch using the details below and someone from the bakery will get back to you.
